Privacy Policy

Last updated May 19, 2026

Thank you for choosing to be part of our community at HeyGood, LLC, doing business as Good Agency® (“Good Agency,” “we,” “us,” or “our”). We are committed to protecting your personal information and your right to privacy.

Good Agency® is a registered trademark of HeyGood, LLC.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit https://www.goodagency.nyc/ (the “Website”), contact us, request information, become a client, or otherwise use our services (collectively, the “Services”).

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at legal@goodagency.nyc.

Please read this Privacy Policy carefully. If you do not agree with this Privacy Policy, please discontinue use of the Website and Services.

Table of Contents

  1. What information do we collect?
  2. How do we use your information?
  3. How do we share your information?
  4. Do we use cookies and tracking technologies?
  5. How long do we keep your information?
  6. How do we protect your information?
  7. Do we collect information from minors?
  8. What are your privacy rights?
  9. U.S. state privacy rights
  10. International privacy rights
  11. Do Not Track signals
  12. Third-party websites and services
  13. Updates to this Privacy Policy
  14. How to contact us

1. What Information Do We Collect?

Information you provide to us

We collect personal information that you voluntarily provide to us when you contact us, request a quote, subscribe to communications, submit a form, become a client, make a payment, or otherwise interact with the Website or Services.

The personal information we collect may include:

  • Name
  • Email address
  • Phone number
  • Company or organization name
  • Job title or role
  • Billing information
  • Project details or service inquiries
  • Messages, files, or other information you choose to submit

Payment information

If you make a payment, payment information may be processed by third-party payment processors such as Stripe, PayPal, or another payment provider. We do not store full credit card numbers on our own servers.

You may review their privacy notices here:

Information collected automatically

When you visit the Website, certain information may be collected automatically. This information may include:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Referring URLs
  • Pages viewed
  • Date and time of visit
  • General location information based on IP address
  • Website usage and performance data

This information helps us operate the Website, maintain security, analyze performance, understand user behavior, and improve the Services.

Cookies and similar technologies

We may use cookies, pixels, tags, scripts, and similar technologies to operate the Website, remember preferences, understand traffic, measure campaign performance, and improve user experience.

2. How Do We Use Your Information?

We use personal information for legitimate business purposes, to perform services, to communicate with you, to comply with legal obligations, and with your consent where required.

We may use your information to:

  • Respond to inquiries and quote requests
  • Provide web design, development, marketing, consulting, maintenance, or related services
  • Communicate with clients, prospects, vendors, and partners
  • Prepare proposals, invoices, contracts, and project documentation
  • Process payments and manage billing
  • Deliver customer support
  • Send administrative, service, or account-related communications
  • Send marketing communications, where permitted
  • Analyze Website traffic and performance
  • Improve our Website, Services, content, and user experience
  • Maintain Website security and prevent fraud or misuse
  • Comply with legal, regulatory, tax, accounting, and contractual obligations
  • Enforce our agreements, policies, and rights

3. How Do We Share Your Information?

We do not sell personal information.

We may share personal information when necessary to operate our business, provide the Services, comply with legal obligations, or protect our rights.

We may share information with:

  • Service providers: vendors that help us host the Website, process payments, manage analytics, provide email services, maintain security, or support business operations.
  • Professional advisors: attorneys, accountants, insurers, consultants, or other advisors where necessary.
  • Business partners or subcontractors: where needed to perform client services or project work.
  • Legal or regulatory authorities: where required by law, subpoena, court order, legal process, or governmental request.
  • Business transfer parties: in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

We may also disclose information when we believe it is necessary to investigate, prevent, or take action regarding fraud, security issues, potential violations of our agreements or policies, or situations involving potential harm.

4. Do We Use Cookies and Tracking Technologies?

Yes. We may use cookies and similar tracking technologies to collect and store certain information.

Cookies may be used to:

  • Operate essential Website functions
  • Remember preferences
  • Analyze Website traffic and usage
  • Measure marketing campaign performance
  • Improve Website functionality and user experience

You can usually control cookies through your browser settings. If you disable cookies, some parts of the Website may not function properly.

Where required, we may request your consent before using certain non-essential cookies or tracking technologies.

5. How Long Do We Keep Your Information?

We keep personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods may vary depending on the type of information and the reason we collected it. For example, we may retain certain information for:

  • Client service delivery and account management
  • Legal, tax, accounting, and financial recordkeeping
  • Contract administration
  • Security, fraud prevention, and dispute resolution
  • Compliance with applicable laws and regulations

When we no longer have a legitimate business need or legal reason to retain personal information, we will delete, anonymize, or securely store it until deletion is possible.

6. How Do We Protect Your Information?

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security, and you use the Website and Services at your own risk.

You should only access the Website and Services from a secure environment.

7. Do We Collect Information From Minors?

We do not knowingly collect personal information from children under 18 years of age.

If we learn that we have collected personal information from a child under 18, we will take reasonable steps to delete that information. If you believe we may have collected information from a child under 18, please contact us at legal@goodagency.nyc.

8. What Are Your Privacy Rights?

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the right to:

  • Request access to personal information we maintain about you
  • Request correction of inaccurate personal information
  • Request deletion of certain personal information
  • Request a copy of certain personal information
  • Opt out of certain processing activities, where applicable
  • Withdraw consent, where processing is based on consent
  • Appeal a privacy rights decision, where applicable

To exercise a privacy right, please contact us at legal@goodagency.nyc.

We may need to verify your identity before processing your request. We will use the information you provide in connection with your request only to verify your identity, process your request, and comply with applicable law.

9. U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws. These rights vary by state and may depend on our relationship with you, the type of information involved, and whether a specific law applies to our business.

Where applicable, you may have the right to:

  • Know whether we process your personal information
  • Access personal information we maintain about you
  • Correct inaccurate personal information
  • Delete personal information
  • Obtain a portable copy of certain personal information
  • Opt out of certain targeted advertising, sale, or profiling activities
  • Limit certain uses of sensitive personal information, where applicable
  • Appeal a denial of a privacy rights request, where applicable

California residents

If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended. California privacy law may provide rights to know, access, correct, delete, and opt out of certain uses or disclosures of personal information.

Good Agency does not sell personal information.

We also do not knowingly sell or share the personal information of minors under 16.

We will not discriminate against you for exercising your privacy rights.

Categories of personal information we may collect

Depending on how you interact with us, we may collect the following categories of personal information:

CategoryExamplesCollected
IdentifiersName, email address, phone number, IP address, company name, account or contact detailsYes
Customer records informationBilling information, business contact information, project details, client recordsYes
Commercial informationServices requested, invoices, payment status, project historyYes
Internet or network activityWebsite usage, browser information, pages viewed, referring URLs, analytics dataYes
Geolocation dataApproximate location inferred from IP addressYes
Professional or employment-related informationJob title, organization, professional contact detailsYes
InferencesPreferences or likely interests based on interactions with the Website or ServicesYes
Sensitive personal informationWe do not intentionally collect sensitive personal information through the Website unless you voluntarily provide itLimited, if provided by you

Sources of personal information

We may collect personal information from:

  • You directly
  • Your organization
  • Website forms and communications
  • Analytics and tracking technologies
  • Service providers
  • Publicly available sources

Business or commercial purposes for collection

We collect and use personal information for the business and commercial purposes described in this Privacy Policy, including providing services, communicating with you, processing payments, improving the Website, maintaining security, marketing our services, and complying with legal obligations.

How to submit a request

To submit a privacy rights request, contact us at:

Email: legal@goodagency.nyc

Please include enough information for us to verify your identity and understand your request.

10. International Privacy Rights

If you are located outside the United States, your personal information may be processed in the United States or other countries where we or our service providers operate.

If you are located in the European Economic Area, the United Kingdom, Switzerland, or another jurisdiction with specific privacy rights, you may have rights under applicable privacy laws. These rights may include access, correction, deletion, restriction, objection, portability, and withdrawal of consent.

To exercise these rights, please contact us at legal@goodagency.nyc.

You may also have the right to lodge a complaint with your local data protection authority.

11. Do Not Track Signals

Some browsers and devices offer a “Do Not Track” setting. Because there is no consistent industry standard for responding to Do Not Track signals, we do not currently respond to those signals.

Where required by applicable law, we will honor legally recognized opt-out preference signals or similar mechanisms.

12. Third-Party Websites and Services

The Website may contain links to third-party websites, tools, platforms, or services. We are not responsible for the privacy practices, content, or security of third-party websites or services.

We encourage you to review the privacy policies of any third-party websites or services you visit or use.

13. Updates to This Privacy Policy

We may update this Privacy Policy from time to time.

The updated version will be indicated by an updated “Last updated” date at the top of this page. The updated version will be effective when it is posted, unless otherwise stated.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect personal information.

14. How to Contact Us

If you have questions or comments about this Privacy Policy, or if you would like to exercise a privacy right, you may contact us at:

Good Agency®
353 Lexington Ave, 4th Floor #222
New York, NY 10016
United States

Email: legal@goodagency.nyc
Phone: +1 (646) 470-3833
Website: https://www.goodagency.nyc/